Analysis
Closely following public and political discourse is an important first step in ensuring that a project is successful. However, these results must be categorized and evaluated. Statements by politicians, for example, must be put into context and legislative processes must be analyzed from a structural perspective. In addition, the important links between national and EU policy on specific issues must be identified.
Monitoring
Linking of different political arenas
Mapping/Administration
ERSTE LESUNG filters and analyzes collected information and prepares it into formats tailored to your needs. This includes, among other things:
- Newsflashes
- Regular reports
- Reports on special events such as national elections
- Ad-hoc analyses on request
Strategy
ERSTE LESUNG brings together experiences from industry and politics. In addition, our diverse team knows the political arenas in Berlin, Paris and Brussels well. Interaction between different levels in political decision-making, the individual options in each phase and the knowledge of processes and contact persons are our craft. We therefore help you move precisely in the political arenas that are relevant for you, give advice when action is needed and, with a specialized team, support you in your tasks in the field of political communication.
Strategic consulting
Brokering of contacts in politics and industry
Media coaching
Personal coaching
Within the scope of our strategic consulting, we provide you with:
- Stakeholder mappings
- Positioning and agenda setting
- Reporting of
- access to and organization of political events
Positioning
The mere existence of an important concern alone is no guarantee for success: a successful positioning of your interests in politics, industry and society is the key to achieving your goals. In order to overcome the permanent challenges that are posed to your concerns, ERSTE LESUNG offers you a positioning strategy tailored to your needs with strategic and political expertise. We bring you into contact with decision-makers, put your interests on the agenda of the most important players and represent you in the arenas that are important to you.
Event management
Public relations
Positioning in the media
Reputation management
Independent and official representation
With these steps we make your concerns visible:
- Development of a positioning strategy
- Planning and implementation of events
- Networking
- Exchange with and positioning in the media
Visual communication
Successful positioning and high-quality events require not only a comprehensive understanding of the political system, organisational talent and a broad network, but also sophisticated visual concepts. A sophisticated visual concept is essential for your own visibility as well as for public and political perception. ERSTE LESUNG supports you in your visual communication.
Graphicdesign
Storytelling
Strategy
Webdesign
We ensure that your concern is remembered by everyone with the graphic design of the following materials:
- Invitations
- Brochures
- Information graphics
- Presentations
- Dossiers
- Newsletter
- Websites
Events / Conferences
Events are an important part of the political positioning strategy: they generate visibility and offer a way to communicate your issues and concerns to a broad audience. ERSTE LESUNG has been successfully organising events and conferences for many years and takes care of all important organisational steps. Furthermore, ERSTE LESUNG has a high-quality conference room in the heart of the EU quarter in Brussels, where you can hold conferences with your stakeholders while we take care of the entire organisation in the background.
Concept development
Organisation
Invitation management
Implementation
Our services for you include:
- Conception of events and conferences
- Organization and back office activities
- Creation
- Design and mailing of invitations to stakeholders
- Creation and design of background documents
Government Relations Academy
Government Relations (GR) team management is a complicated task. Navigating internal expectations and stakeholders on the one side, performing complex tasks like policy analysis and corporate positioning on the other side, while also building a team – GR managers have a lot to deal with.
While every GR team is unique, there are common challenges across corporations – and there is an opportunity to learn from the experience of others. Introducing our exclusive GR Academy, designed for forward-thinking professionals who understand the pivotal role GR plays in the success of global companies. Whether you are navigating the complexities of a highly regulated sector as a startup or fine-tuning strategies as an established industry leader, our GR Academy is tailor-made for you.
Led by a seasoned expert in the field, our GR academy is not an average seminar. We are flipping the script on traditional GR discussions, focusing on practical, actionable insights that will elevate your skills and transform your approach.
Networking
Communication
Tailor-made sessions
Sparring Partner Sessions
GR manager sparring sessions are peer conversations that provide an opportunity to share experiences and exchange ideas. Our clients are GR managers with team management responsibilities.
Our modules can be adapted and expanded according to the needs of the client.
Team trainings
Team trainings are focusing on “getting stuff done”: From setting clear individual objectives to essential project management skills to hands-on trainings on how to write great briefings.
Team trainings will be prepared by a 121 conversation with the GR team manager to ensure full alignment on objectives and methods.